This was my concept for a brief I was presented called 'reinvent the story' within this I chose a film to reinvent in another form of design. I chose the film 'The Borrowers', The Borrowers are tiny people who live in the secret places of old houses - behind the mantlepiece, inside the harpsichord, under the kitchen clock. They borrow everything from humans, existing on the scraps they collect from the homes they live in.
The idea behind my advertisement campaign was to partner the film with a brand that is relatable in many ways. Celebrations are a tiny version of larger chocolate bars reflecting the miniature size of The Borrowers compared to the life size humans. They are also a treat that can be eaten whilst watching a film so I believe they partnered well. I created 5 different outcomes showcasing 3 of the main characters in the story.
